As it has been proved now that SEO is a strange business, it requires too much care to be taken in promoting the web sites. The world of SEO is always changing and being developed which means unless you keep up with the changes you can soon find yourself practicing SEO methods that are outdated or even damaging. Bellow is the explanation to the most common SEO myths.
Site Submission to search engines - Most of the SEO Service providers put this step at top in their service list. They submit your new website to number of Search Engines, this kind of practice is pointless, and according to some can be damaging. Search engines like to find you; they don't like to be told about you. If you want to get listed in search engines work on getting back links. It is wise, not to submit sites to search engines. At best submitting your site to google does nothing and will not help you gets listed in google.
Meta Keywords are important for page rankings - Most of the people worry about their Meta keywords. They want to know what words to use, how many to use. The truth is it doesn't matter. In fact it matters so little that many people don't even bother using them anymore. As I understand it google doesn't take any notice of them. So if you think you are going to boost rankings with Meta keywords think again.
You must use "index" and "follow" META tags - Please do not use these tags at all, they are pointless. Google will follow and index everything unless told otherwise. You don't need to tell it to do this.
Keywords in a domain name are important - There may have been a time when google looked at a domain name and decided what the site was about based on the words in the domain. But now the words in a domain name are no more important than the words on the page. The only time keywords in a domain name could be useful is if the words in domain name are separated by hyphens (-) and link partners link to you using your domain name as anchor text in stead of your title.
.com ranks better than .info / .biz - Google gives more important to quality sites with good content. There is nothing to suggest a .com domain is going to have better quality content than a .info .biz .cc or .ws so it won't be included as a factor in the google ranking algo. Google do not rank .com domains better and they do not spider them more frequently.
Google prefers static pages over dynamic - This is partially true in early days, but now google has started indexing dynamic pages too. This SEO myth was recently debunked in a Matt Cutts grab bag video. Matt said that google will pass pagerank to dynamic pages (not that that matters) and they will be treated the same as static pages by the ranking algo. But he did advise keeping the number of parameters in your dynamic URL's few and don't use session id.
PR Is Important - People usually worries about it PR of their site. PR is never important to get high traffic. Even if PR was once a big factor in where your site appears in SERPS it isn't any longer because of how easy it is to manipulate PR. You can purchase pagerank so easily it was obvious google would drop the importance of PR in time. So, carry on getting back links, but don't worry about PR, Worry about getting links from RELATED SITES and worry about the anchor text used in those back links.
Adsense improves rank better - People may think that if they publish advertisement for google they will want you to get more visitors so they can make more money. The truth is adwords and adsense has absolutely zero effect on where you appear in the google search engine. Google relies on people using their search engine, so they aren't going to risk the quality of their search results just to make a few extra dollars.
Adwords helps increase PR - Adsense/Adwords ads are generated via JavaScript. Your browser downloads the JS file from google, Executes the script then displays what is in that file on the page. The google bot (Special robot for Adsense) has no ability to read or execute JavaScript. So unless something is hard coded directly in the HTML of a page the google bot will not see it.
Guaranteed ranking position on Google - There are some SEO firms which claims guaranteed positions on google, stay well away from any SEO that claims to be able to guarantee you a first page place on google for any search term. No one can make such a prediction because no google algorithm is not public & changes frequently.
Getting in DMOZ is important for high rankings - DMOZ is just a directory. If you get listed in it the only benefit you can get is to get in to its network search engine sites at a time only. If you don't get into DMOZ accept it and move on.
Site Submission to search engines - Most of the SEO Service providers put this step at top in their service list. They submit your new website to number of Search Engines, this kind of practice is pointless, and according to some can be damaging. Search engines like to find you; they don't like to be told about you. If you want to get listed in search engines work on getting back links. It is wise, not to submit sites to search engines. At best submitting your site to google does nothing and will not help you gets listed in google.
Meta Keywords are important for page rankings - Most of the people worry about their Meta keywords. They want to know what words to use, how many to use. The truth is it doesn't matter. In fact it matters so little that many people don't even bother using them anymore. As I understand it google doesn't take any notice of them. So if you think you are going to boost rankings with Meta keywords think again.
You must use "index" and "follow" META tags - Please do not use these tags at all, they are pointless. Google will follow and index everything unless told otherwise. You don't need to tell it to do this.
Keywords in a domain name are important - There may have been a time when google looked at a domain name and decided what the site was about based on the words in the domain. But now the words in a domain name are no more important than the words on the page. The only time keywords in a domain name could be useful is if the words in domain name are separated by hyphens (-) and link partners link to you using your domain name as anchor text in stead of your title.
.com ranks better than .info / .biz - Google gives more important to quality sites with good content. There is nothing to suggest a .com domain is going to have better quality content than a .info .biz .cc or .ws so it won't be included as a factor in the google ranking algo. Google do not rank .com domains better and they do not spider them more frequently.
Google prefers static pages over dynamic - This is partially true in early days, but now google has started indexing dynamic pages too. This SEO myth was recently debunked in a Matt Cutts grab bag video. Matt said that google will pass pagerank to dynamic pages (not that that matters) and they will be treated the same as static pages by the ranking algo. But he did advise keeping the number of parameters in your dynamic URL's few and don't use session id.
PR Is Important - People usually worries about it PR of their site. PR is never important to get high traffic. Even if PR was once a big factor in where your site appears in SERPS it isn't any longer because of how easy it is to manipulate PR. You can purchase pagerank so easily it was obvious google would drop the importance of PR in time. So, carry on getting back links, but don't worry about PR, Worry about getting links from RELATED SITES and worry about the anchor text used in those back links.
Adsense improves rank better - People may think that if they publish advertisement for google they will want you to get more visitors so they can make more money. The truth is adwords and adsense has absolutely zero effect on where you appear in the google search engine. Google relies on people using their search engine, so they aren't going to risk the quality of their search results just to make a few extra dollars.
Adwords helps increase PR - Adsense/Adwords ads are generated via JavaScript. Your browser downloads the JS file from google, Executes the script then displays what is in that file on the page. The google bot (Special robot for Adsense) has no ability to read or execute JavaScript. So unless something is hard coded directly in the HTML of a page the google bot will not see it.
Guaranteed ranking position on Google - There are some SEO firms which claims guaranteed positions on google, stay well away from any SEO that claims to be able to guarantee you a first page place on google for any search term. No one can make such a prediction because no google algorithm is not public & changes frequently.
Getting in DMOZ is important for high rankings - DMOZ is just a directory. If you get listed in it the only benefit you can get is to get in to its network search engine sites at a time only. If you don't get into DMOZ accept it and move on.
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